More than 800,000 stores are powered by Shopify and more than a billion orders have been fulfilled there to date. Along with its user-friendliness and phenomenal backend support, one of the main reasons people love this platform is its built-in tools that allow users to enhance their store's functionality and add custom functionality. With so many online stores competing for customers, it can be difficult to get the organic visibility you want for your own Shopify store. Shopify plugins are especially useful and can be used to increase customer engagement, drive sales, and generate more revenue. With that said, here are 10 of the best Shopify plugins I recommend for optimizing your ecommerce business.
Smart SEO
Smart SEO claims to reduce the time spent on optimizing your website by 80%. It is a comprehensive SEO tool that helps you generate meta tags, alt tags, and JSON-LD structured data.
Main features of smart SEO:
- It automatically generates alt tags & meta tags for every product in your store.
- It also provides Google with structured data for all your products.
- It automatically generates the sitemap of your store and gives you the option to include or exclude specific pages.
SEO Image Optimizer
SEO Image Optimizer allows you to drive traffic from Google Images search. If you are looking to expand your store's presence on Google Images by optimizing your site's images, then this is the tool you need.
Main Features of SEO Image Optimizer:
- It comes with an unlimited image sync quota.
- This tool automatically optimizes the alt tag on all the images on your site.
- The tool also allows you to add rich snippets to your site.
AMP by Shop Sheriff
The mobile user experience is one of the most critical ranking factors taken into account by Google, and AMP (Accelerated Mobile Pages) is an important step in making web pages accessible to the user faster. AMP by Shop Sheriff allows you to create AMPs for your store to reap the benefits of speed as a ranking factor in Google search results.
Main Features of AMP by Shop Sheriff:
- You can create AMP-specific versions of all the essential pages of your store.
- The tool lets you optimize your URLs for SEO so that your AMP pages rank.
- You can easily edit all the links in your AMP sidebar.
- The tool allows you to integrate Google Analytics and GTM to further optimize your relevant pages for phenomenal page speed.
Sitemap & NoIndex Manager
The Sitemap & NoIndex Manager plugin precisely manages XML sitemap, noindex and nofollow tags for improved SEO.
Main Features of Sitemap & NoIndex Manager:
- You have full control over which pages to index and which pages not to track on your Shopify store.
- You can prohibit search engines from crawling sensitive pages on your site, such as payment and customer details.
- You can manage nofollow and noindex for sections like products, collections, blog posts, blog tags, product suppliers, etc.
- The plugin adds the noindex meta tag in the HTML, so it doesn't affect the robots.txt file.
Rich Snippets For SEO
The Rich Snippets for SEO plugin helps search engines better understand your website content. Adding structured data markup to your product pages helps those pages stand out in search results, improving click-through rates and conversions.
Main features of Rich Snippets for SEO:
- You can directly display product reviews in the search results, which wil improve the conversion rate.
- Drive more qualified traffic to your website by showing detailed product information directly in search results.
- Customers can easily see your product prices, product availability, and the latest customer reviews.
- This app automatically adds breadcrumb snippets to optimize the navigation of your online store.
- You can display direct links to your business's social profiles through a social schema, which will show up in search results when someone searches for your business.
Schema Plus For SEO
What makes Schema Plus for SEO different is that this plugin is created by former Google software engineers. It supports the most recent FAQs schema and breadcrumbs schema.
Main features of Schema Plus for SEO:
- This tool helps search engines understand the contents of your webpages.
- You can easily set up the FAQ scheme and make your online store user-friendly.
- This plugin integrates with Shopify Product Reviews App, Yotpo Reviews, Loox App and other apps.
- Signing up for a free trial will automatically install the plugin on your store's site but you won't be able to modify your template.
(SPO) SEO Product Optimizer
This plugin was created specifically to increase the organic visibility and performance of your products in search results, mobile and social networks.
Main Features of SPO (SEO Product Optimizer):
- You can set a custom title, product image, and description on social media. There is no need to guess what your products look like on social media, as this gives you the power to personalize your product description before sharing them with your target audience on social media.
- The plugin offers a lot of product suggestions for every product you have in your Shopify store. This will help you gain a lot of organic traffic.
- You can improve the overall relevance of your product pages by adding specific low competition keywords to your product pages. The tool automatically offers keyword insertion options on important areas like product title, description, body of main content, etc.
- This tool gives you insight into optimizing your competitor's product pages. The automatic recovery option on Google allows you to instantly check other similar products online.
- The plugin offers comprehensive SEO advice for each of your product pages.
Frequently Bought Together
The Frequently Bought Together app brings this smart upselling feature to Shopify in the most convenient way - you can have it ready in your store in seconds and with no setup. Frequently Bought Together analyzes previous purchases in your store's database using data mining algorithms and produces a memory graph with recommended products that are usually added to the cart.
Main Features of Frequently Bought together:
- Automatic recommendations: Our AI algorithm was trained with over a billion orders and used by over 200,000 Shopify stores, producing the highest conversion rates.
- Manual recommendations: you can also manually refine the recommendations for each product, by creating your own batches of products.
- Show random products when there is not enough data for automatic recommendations They can be filtered by collection, product type or product supplier to show similar products.
Plug in Speed Optimizer
As of this writing, hundreds of stores are using the Plug in Speed. Optimizer app to boost SEO and increase conversions. One of the best things about this plugin is that you can undo at any time - and keep any optimizations you made! This app promotes itself as a one-stop-shop for Shopify store owners who want to increase their site speed. Most notably, optimizing your website's JS / CSS code and compressing your images.
Main Features of Plug in Speed Optimizer
- Using the latest Google image optimization methods
- Compression of all your collection, page, blog, theme and product images.
- Preserving image quality.
- You can compare your photos before and after compression
- 30 day backups
- Access to WEBP support
- There is no need for an additional CDN
- Optimization of all CSS themes and JavaScript code
- A positive impact on the time to the first byte
- Improved web page loading time
- Automatic optimization of new images
Product Questions and Answers
This plugin is ideal for any Shopify merchant wanting to create product FAQ content while improving their SEO. This app works wonders for skyrocketing your ranking in search engine results and driving organic traffic to your website. How? By indexing your questions about the products. It should also be noted that the Product Questions and Answers application integrates with the following third-party solutions: Zapier, Constant Contact, MailChimp, Facebook, Twitter and Google.
Final Thoughts
It is difficult to be successful with your Ecommerce SEO efforts, so having the right Shopify SEO tools for your ecommerce store is crucial. Some plugins on this list are free, while others charge a reasonable fee. And the best part is that most are customizable so that you can personalize them. What aspects of your online store are you most interested in improving?
Please do not hesitate to contact us if you would like to discuss the performance and growth of your ecommerce store or you can write to us at [email protected]
