Search engine optimization or SEO for eCommerce plays an important role when you have your own eCommerce store and the base or crux of any eCommerce SEO strategy is technically to appear top in the major search engines. Search that will allow the Internet user to verify the products you are selling on your website. In this blog, we will discuss the top 10 benefits of SEO for Ecommerce Websites that help you grow your business and grow your customer base by multiplying in just a few months of operation. As we all know, the main benefit of an eCommerce website or online store is that you gain a global audience to sell your products which not only increases the profits but also the growth of your business.
Let’s Consider, Your organization chose the best template added a great user interface for surfing the products, including high-end products at low cost, but there is no visitor to your website, even major search engines like google, bing, yahoo don't know about your products which means you are not making sales or there is very less chance of converting your visitors in sales. This is where you need a business eCommerce SEO expert who can help you get quality traffic to your website with proven high performance SEO techniques.
Now let’s discuss the Top 10 Benefits of SEO that DigitalCrafts provide for your E-commerce Business
Increases Brand Awareness
Most eCommerce sites need SEO for Brand awareness in the startup phase at an affordable cost. An appearance on the first page of search results or in Google's response box may be the first time a shopper comes across your brand or may cause them to remember that they've visited your site before.
If your site is ranking on the first page of google for some products then some searchers view ranking well as an endorsement, which improves their chances to click on a top result. If you have a very good team of SEO and Content Marketing, it helps you to build brand value and get more potential customers.
E-commerce marketing funnel
SEO plays a vital role in generating high-end traffic at a lower cost at the awareness stage. But SEO plays an important role in the other stages as well. As buyers continue their journey from awareness to interest (research) to action (buy), the intent revealed in their keyword choices shifts from information to transaction. Targeting the correct intent at ideal points on your site influences buyers to move to the next phase, increasing the chances of conversion.
Ecommerce Seo Gets you Increase In Sales & Quality Traffic
SEO improves business growth and product sales which is one of the motivations for any eCommerce business. If you have good Search visibility then definitely it helps in increase in sales. With Product/Brands/Categories Seo it gets you good quality visitors to your site. Customers in search of their required products may land them on your site.
Elevation of content
It makes sense to advertise keywords with high transaction intent. But the value of other content, such as blog posts, and compelling articles, isn't immediate and can be implemented after fundamental SEO is set. Content optimization efforts can generate substantial increases in traffic at little cost. It just requires an understanding of what people are looking for (based on keyword research), an ability to optimize content, access to your content management system, and time.
Long tail Keywords can turnaround rankings
15% of search queries are new in google search engine. These one-time phrases are part of the long tail, which includes queries that individually generate few searches but together account for nearly 40% of the total. And long tail phrases tend to convert at a higher rate than other keywords. For example, a common click path for a beauty & personal care site might be Makeup > Face makeup > Foundations > Liquid foundations > Nyx Professional. These pages are deeper in the click path and match well with long tail keywords ("Nyx Professional Liquid foundations").
Increases your Search visibilities
SEO for e-Commerce websites increases your Search visibility of every product based on the competition. If you use Good Ecommerce SEO Strategy, you can rank your site on the first page of Google. It helps you increase visibility of your online store and you can prioritize categories and products you want to rank on top to get maximum visibility and engagement.
Ecommerce Seo Drives Genuine Customer
People who visit your site by clicking your site are Natural, they are genuine customers with a high intent of purchase. SEO strategy creates a pull effect for your ecommerce store and you make your site visible to people who are in actual need of your products.
Expanding remarketing audiences
Once buyers come to your site through organic search (or other channels), your paid search team may place cookies for remarketing campaigns. You can then expose display ads to these buyers when they leave your site and continue their journey. The more people you attract to your site, the bigger your remarketing audiences will be.
Reduced Ad Spent
The content you optimize for SEO should also benefit Google Ads campaigns, assuming you are collaborating on the phrases that generate value for organic and paid search. Google Quality Score measures the relevance of ads to landing pages to determine cost per click.
SEO Optimization Improves All Aspects of eCommerce Experiences
Quality SEO incorporates a positive user experience, leveraging it to work for a brand. Knowing that Google's focus on the convenience of online audiences, it is now widely accepted that e-commerce sites that rank highly in search engines provide a quality shopping experience. SEO elements like content value, site speed, security implementations, and other aspects that improve rankings provide an enhanced user experience.
Conclusion
If you want your site to get hundreds, thousands, or even hundreds of thousands of visitors per month, you need to implement & execute an ecommerce SEO strategy today. A simple SEO strategy can generate hundreds of additional sales. And it won't take you years to achieve that either.
If you're feeling overwhelmed or don't have time for all of that SEO stuff, contact us. We can continue the conversation [email protected]
