SEO Tips to Help You Outrank Your Competitors on Google

If you are looking to improve your search engine rankings and stay ahead of your competition, these SEO tips are for you! It's no secret that building a great SEO strategy can be a long and difficult process, but in this digital era, visibility is everything and an SEO strategy can make or break your business.

Think of search engine optimization as a competition. You are constantly fighting other companies for a coveted position on the first page of Google. Think about it: how often do you search beyond the first page of Google when searching for a particular product/service. Not very often, right? In fact, the average consumer won't even click past the first five ads on a Search Engine Results Page (SERP). If your competitors outperform you, they could steal a lot of your potential customers!

So what's your game plan for outperforming your competition? Below we'll cover various on-page and off-page strategies you can implement to help you beat your competition and deliver the keyword rankings you want.

1. Start with Keyword Research


Keyword research is the first step in any successful SEO strategy. Keyword Research is the first thing to start your Seo Ongoing. It helps you build a strong strategy. Improving your search engine rankings isn't just about getting more visitors to your website. It's also about attracting the right kinds of visitors. The best way to attract the most relevant visitors to your site is to plan your SEO strategy around the relevant keywords.

The free tool that you can use for keyword research is Google's Keyword Planner to find and select the keywords to target. To get started, create an example user character; This way, you will have an idea of what your customer’s intent is when they are looking for the products or services you provide.

Do Competitors Keyword Research

It is a good idea to research your competition. If they rank well, you should take a look at what keywords they rank for and find out what brings them so much traffic online. Tools like Ahrefs are a great tool to see which keywords competitors are ranking organically and to find the keywords that each of their service URLs are targeting.

2. Creating Trending Content on Targeted Keywords

This is one of the simplest SEO strategies that can help you increase your keyword rankings. Write content based on the keywords. Content should be around 1,000 words, with a keyword density of around 1-3% of the keywords you are trying to rank for.

Every page on your website can be leveraged to improve your search engine ranking as long as you build them with great content based on your predetermined keywords. This includes all the pages like product and blog pages, video, infographics & more. Filling your website with quality content is one of the most important SEO tips. Having a blog on your website is one of the easiest ways to incorporate your keywords into your website, along with internal linking which we'll cover in more detail later.

Remember to write for people rather than search engines. Of course, you want your keywords to appear as many times as possible on a blog post, but it should still make sense and offer something of value to your readers. This can become incredibly obvious to your website visitors if your site is designed exclusively to improve search engine rankings. You need to keep in mind that real people are viewing your website and your goal is to attract them. Google has been known to penalize websites that are caught producing low-value content for SEO reasons. Search engines like Google and Bing notice quickly when your website's bounce rate is high and your conversion rate is low.

It is also essential to make sure that you create compelling content that supports the keyword you are targeting. FAQs, case studies, and before or after results are all great sources of SEO juice to help improve the ranking of the keywords you are targeting.

3. Create More Interlinks

Internal links are also a simple and effective technique to increase the ranking of keywords on a page that you want to use to outperform the competition.

Increasing the number of internal links on your website is one of the easiest ranking factors you can implement to grow your SEO strategy and, of course, organic traffic. All you need to do is a link to the pages you want to improve rankings for on various other pages on your site. You can edit previously published blog posts and add internal links to other blog posts or pages on your website.

Internal links make website navigation easier and can potentially improve a website's domain authority and ranking power. The more pages you have on your website, the more possibilities you have to add internal links. So, create and post new blogs regularly.

Just make sure your links are relevant. Don't link just to create links. Connecting two pages of your site via internal hyperlinks should make sense and add value to your site visitors. You can use long-tail keywords as anchor texts to better increase their clickthrough rate (CTR). Finally, remember to always look for broken links on your website.

4. Work on Building Backlinks

This strategy is no secret. In order to improve your organic ranking, you have to build backlinks. To get an idea of how many you need, take a look at how many backlinks your competition has to a specific page that outperforms you and go from there.


Building links can be difficult. Google will reward backlinks from highly qualified websites (Domain Authority). It is essential to focus on the quality rather than the number of backlinks. Create great outreach material to help build those great connections. Infographics, blogging, and video making are all great examples that can be used for outreach when building links.

Besides loading your website with internal links, one of the most important SEO tips is to maximize your external links. The more frequent a page of your site is linked to other websites, the better it will appear to Google. You may need to ask other website owners to link to your site. Be careful! There are a few backlink collection strategies that go against Google's webmaster guidelines, such as donating to charities and nonprofits for a backlink.

5. Good Page Speed will help you with better SEO ranking


Similar to your PPC campaigns, page speed is a factor for your SEO ranking. If you notice that your competition is outperforming you for keywords that have the same number of backlinks, DAs, keyword density, or variables on the page, it might be time to take a look at the speed of your page on mobile and desktop.

Google's PageSpeed Insights is a great tool for testing your website speed score, but also for detecting variables that may be slowing down your website. According to the image below, text compression, server response times, unused CSS, and off-screen images are just a few of the opportunities you may want to consider. These opportunities can increase the response time of your page.

6. Work on On-Page SEO

On-page Seo is the most important thing, We need to optimize your H1’s, H2’s, Meta titles, and Meta descriptions.

One of the most important but often forgotten SEO tips is to optimize your meta descriptions. Meta descriptions are the first thing people see when your page appears in their Google search. Think of it this way - your page title is for search engines while your meta description is for users. This is your first and straightforward way to tell users what this page is about. This is your chance to get them to click on your link and visit your website. So be sure to use the characters in your meta description wisely.

7. Hire an SEO Expert

Overwhelmed trying to implement all these SEO tips, especially the technical SEO tactics, by yourself? Never fear, the experts are here!

SEO is a constantly evolving field, and it can be a full-time job trying to keep up with all the changes. The good news is, there are SEO Specialists In Canada whose entire job is actually based on keeping up with these changes and learning how to implement them to help business owners like you!

Hiring somebody to take care of your SEO may seem like a big expense at first, but it can save you a lot of money over time. An expertly coordinated SEO strategy can also earn you a great deal of revenue in the long run when you begin to outrank your competitors!

Final Thoughts


Competitive SEO analysis is necessary to outperform the competition. Identify the keywords relevant to your business. List them all and run an organic search. See which competitors are outperforming you and list them all in a spreadsheet.

Do an analysis, and if the competition is outperforming you, identify what they're doing that you're not doing. Maybe they have a stronger DA, or they have more content and visuals. By completing this analysis, it will be clear why they are outperforming you and what you can do to catch up.

If your on-page SEO needs improvement or your backlink portfolio needs to be upgraded; doing a competitor analysis and implementing the High-performing SEO strategies listed above are just a few of the many strategies used to identify opportunities to outperform your competition on organic search.