Your content should showcase your brand’s expertise, and meet your target audience’s needs. Content must be engaging and meaningful to earn a targeted readership. And a little bit of entertainment doesn’t hurt, either. Mostly, People aren’t looking for content. They’re looking for answers, insights and even entertainment. Earn their attention with content they don't even know they need, presented in an engaging, human, creative way that inspires them to read all the way to the bottom and then take an “action”.
If you want "fill up space on your company blog" content, we're not for you. But if you want to "reach your audience, inspire action, and drive measurable business results" content, we have a dedicated team standing by.
As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasizes visual storytelling. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you. Combining your guidance and search engine optimization best practices, our writers and content marketers map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your marketing strategy and serve your commercial goals.
Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.
Our content marketing services include creating newsletters that engage and build your email list. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.
From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve your digital content marketing needs and reach your target audience at every stage of the sales funnel.