TenTabs is a one-stop online shop for all your medical, surgical and laboratory supplies. We ensure access to all of your medical and surgical supplies at your fingertips. Offering a wide range of products from manufacturers at most affordable rates coupled with the ease of online ordering. At TenTabs, each shipment undergoes stringent quality control at every level from order receipt to dispatch. Easy tracking of your shipments assisted by our customer care helpline make your purchases safe and reliable from order placement till completion of delivery.
The main highlight of this project was leveraging the Youtube, Customer acquisition funnel implementation in SEO and Shopping Ads. We took over this project from scratch and did integrated digital marketing systematically. Starting from UI/UX improvements we integrated all Digital Marketing Channels and Tools for effective results.
We defined an SEO strategy having customer acquisition funnel attributes which led to conversions through organic traffic.
Apart from that SEM activity done by the internal team of tentabs was reviewed and a fresh SEM objective and execution plan was defined. ROI with shopping ads was way far better than search ads for this category.
Also, we found that youtube channels are driving traffic and also conversion and hence we wanted to concentrate more on publishing new videos as part of social media activity.
Shopping campaigns set up & optimised from the scratch. We reduced the Pay per click from ₹127 to ₹8 per click just by changing search ads to shopping ads. With regular bid optimization conversion rate got better and better at decreasing cost.
Optimized On-page (Title, Description, keywords & content) to boost SERP. Starting with the Homepage, Category & Individual product pages.
Creatives as per Social Media calendar. Relevant Group sharing for more reach & engagement.