The client approached DigitalCrafts to create a strong customer base reach out to potential candidates, and subsequently grow their online sales. The client is a Singapore-based Professional Training & Certification company that specializes in funded & subsidized training for working professionals in Singapore. They offer globally accepted certifications from Google Cloud, Cloudera, Scrum Alliance, and many more; aligned and subsidized with IBF, Skill Ignition SG, Grow with Google, SG United Jobs & Skills, Skill future credit, and UTAP.
The ed-tech client approached Digital Crafts to strategize a robust integrated Digital marketing plan covering all potential digital channels to reach the target audience effectively in a shorter span of time.
We came up with an integrated Digital Marketing plan and the highlights of the plan were the following;
Working for Singapore based IT Professional Training & Certification company that specializes in subsidized training from a Digital Marketing standpoint requires different approaches as compared to other sectors, hence our team of experts put forward their extensive plan to establish the company as a synonym for Singapore government-aided skill & professional training programs.
Our team carried out a detailed audit of the following;
After a thorough assessment of UI/UX, SEO, Content Marketing, Social Media, Online Reputation management, and paid campaigns, the major shortcomings and reasons for low-quality traffic and conversion were following:
With the marketing funnel technique, we started off by making potential prospects become aware of the training programs and the unique benefits our client was offering for Singapore nationals.
Once we had the awareness and reach campaigns operational yielding desired reach and impressions with the desired brand recalls. We launched a series of lead generation/conversion campaigns on all platforms. We started getting leads and we kept optimizing ads on daily basis to ensure the performance gets better with improvement in ROAS. We tried various ad copies and measured the performance of all ad sets and ad copies to finalize the most performing one for the ongoing campaigns.
An effective email campaign was launched to the sourced database of Singapore professionals for all training programs.
As part of our daily optimization, we analyzed the data in detail, moved towards a concrete understanding of consumer’s online search behavior, and accordingly planned our marketing strategies: