Hotel Booking E-commerce | Bag2Bag


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Clinet brief


Bag2Bag Provides Mini-stay at luxurious hotels with best and affordable prices. We are one stop solution for making your stay 'Smart' and 'Innovative by providing Mini-stay services in luxurious hotels by hours with best and affordable price, Also providing night stay and customized stay with flexible check-in / check-out timings, Take a daycation and recharge yourself with Mini-Stay so Stay-Smart & Save-Better. Bag2Bag approached DigitalCrafts.in for the integrated digital marketing solution for the hourly booking hotel e-commerce Business.

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CHALLENGE

We did an extensive Audit and Assessment of UI/UX, SEO, Content marketing, Social Media, Online Reputation management, and paid campaigns. The client also needed us to concentrate on Improving Alexa Ranking. The major shortcomings and reasons for low-quality traffic and conversion were following;

  • UI/UX was not appealing and user-friendly as per e-commerce standards and best practices.
  • Social Media pages and accounts were deprived of quality posts, content, creatives, and videos.
  • Customer acquisition funnel aspects were missing on all platforms.
  • Online Reputation management did not have any defined SLA and strategy.
  • Keywords implemented did not have sufficient potential to trigger a boost in the search results.
  • Hotel partners having low demand
  • Wasting limited resources and campaign budget on Metro cities having high competition and losing opportunities in tier 2 cities having huge potential and low competition.
STRATEGY & EXECUTION

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

  • UI/UX improvements with a new wireframe and Website with compelling e-commerce attributes and funnel.
  • Focusing on tier 2 cities SEO and Social Media to drive the relevant traffic and conversions.
  • Visitor insights from GA and conversion tracking for better ads performance.
  • Improved CTR, Unique visitors and conversions through extensive SEO activities.
  • Helping the client in identifying and sharing insights with respect to the new uncontested category of Long Stays booking services with Bag2Bag.in

results

350+

reviews on GMB

350+

reviews on GMB

350+

reviews on GMB
It has been Since 1 year, we are working with Digitalcrafts.in. In these months we have tremendous turnaround in terms Of traffic, users, impressions & ultimately revenue to our website.

-Bag2Bag

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