Beautizone project combines Search engine Optimization, Shopping Ads, ORM, Content Marketing, which worked astonishingly for Ecommerce businesses. This International client owns an online store, Beautizone Ltd. providing beauty & personal care products. They have a wide range of products from 100s of brands. Being specialized in African Hair and Beauty products for Fashion conscious customers, they have satisfied all the prospects of its esteemed customers who regularly believe in their products especially developed and nurtured for Afro consumers.
They approached DigitalCrafts for help with their E-commerce web UI/UX conceptualization followed with integrated Digital Marketing — Starting from the understanding of catchment, target market, competitors and detailed audit to understand the feasibility of all digital marketing platforms with respect to our Beautizone Digital presence to create uncontested space.
After anlyzing all the accounts & ensuring that they are properly integrated including Search console, Google analytics & tag manager, Following are the activities we implemented.