Beauty Care E-commerce | Europe Market | Beautizone

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Client Brief

Beautizone project combines Search engine Optimization, Shopping Ads, ORM, Content Marketing, which worked astonishingly for Ecommerce businesses. This International client owns an online store, Beautizone Ltd. providing beauty & personal care products. They have a wide range of products from 100s of brands. Being specialized in African Hair and Beauty products for Fashion conscious customers, they have satisfied all the prospects of its esteemed customers who regularly believe in their products especially developed and nurtured for Afro consumers.

CHALLENGE

They approached DigitalCrafts for help with their E-commerce web UI/UX conceptualization followed with integrated Digital Marketing — Starting from the understanding of catchment, target market, competitors and detailed audit to understand the feasibility of all digital marketing platforms with respect to our Beautizone Digital presence to create uncontested space.

Improvement in organic rankings on Google for various keywords.
Increase in new & returning users.
Boost in sales.
Raise more awareness for their business in a cost-effective way.

STRATEGY

Web UI/UX optimization for a better shopping experience for our customers.
Full Website analysis for technical SEO rectification.
Website optimization for Google ranking.
Keywords analysis
Social Media Calendar Strategy
In-depth ORM analysis, Content marketing, Video content strategy
Shopping Ad campaign setup including Bid, Remarketing & Target audience strategy.
Targeting users through instagram advertising.

EXECUTION

After anlyzing all the accounts & ensuring that they are properly integrated including Search console, Google analytics & tag manager, Following are the activities we implemented.

Optimised Web UI/UX for a better shopping experience.
Analysed Search console, Google analytics & tag manager for proper integration.
Rectified Technical SEO issues.
Competitors & keywords analysis.
Optimized On-page (Title, Description, keywords & content) to boost SERP. Starting with the Homepage, Category & Individual product pages.
Creatives as per Social Media calendar. Relevant Group sharing for more reach & engagement.
Worked on getting reviews/feedback. Writing blogs based on high volume keywords, Video content strategy.
Optimized Shopping Ad campaigns including both standard & smart. Focused on increasing conversions simultaneously with high CTR & lower Cost per conversion.
Leveraged Instagram through Instagram shopping & Influencer marketing.

results

7800%+

Increase in Users

72%

Increased Conversion Rate

£382,761

Revenue 14 Months

Over the past few months of working with DigitalCrafts.in, our sales have increased quite well. We have started ranking on the first page for most of our product/brand based keywords. Shopping campaigns have improved drastically, hence decreasing the CPC (Cost per conversion). Sales through Email marketing campaigns are also improving on a monthly basis. Working with their team has been seamless. They keep track of our projects and address our concerns promptly. Their overall account management and responsiveness have been excellent.

- Faran Tahir
- Beautizone