From that small thumbnut to one of the leading Afro retailers in the UK, we have successfully grown FairnessCo business from length to breadth. Established 25 years ago FairnessCo has fulfilled all the expectations of its customers through its wide range of products at Store. Being specialized in African Hair and Beauty products for Fashion conscious customers, FairnessCo has satisfied all the prospects of its esteemed customers who regularly believe in FairnessCo products especially developed and nurtured for Afro consumers.
They approached DigitalCrafts.in for help with their E-commerce web UI/UX conceptualization followed with integrated Digital Marketing — Starting from the understanding of catchment, target market, competitors and detailed audit to understand the feasibility of all digital marketing platforms with respect to fairnessco Digital presence to create uncontested space.
After anlyzing all the accounts & ensuring that they are properly integrated including Search console, Google analytics & tag manager, Following are the activities we implemented.