Beauty Care E-commerce - Europe Market | FairnessCo

CHALLENGE

They approached DigitalCrafts.in for help with their E-commerce web UI/UX conceptualization followed with integrated Digital Marketing — Starting from the understanding of catchment, target market, competitors and detailed audit to understand the feasibility of all digital marketing platforms with respect to fairnessco Digital presence to create uncontested space.

• Improvement in organic rankings on Google for various keywords.
• Increase in new & returning users.
• Boost in sales.
• Raise more awareness for their business in a cost-effective way.

STRATEGY

• Web UI/UX optimization for a better shopping experience for our customers.
• Full Website analysis for technical SEO rectification.
• Website optimization for Google ranking.
• Keywords analysis
• Social Media Calendar Strategy
• In-depth ORM analysis, Content marketing, Video content strategy
• Shopping Ad campaign setup including Bid, Remarketing & Target audience strategy.
• Targeting users through instagram advertising.

EXECUTION

After anlyzing all the accounts & ensuring that they are properly integrated including Search console, Google analytics & tag manager, Following are the activities we implemented.

• Optimised Web UI/UX for a better shopping experience.
• Analysed Search console, Google analytics & tag manager for proper integration.
• Rectified Technical SEO issues.
• Competitors & keywords analysis.
• Optimized On-page (Title, Description, keywords & content) to boost SERP. Starting with the Homepage, Category & Individual product pages.
• Creatives as per Social Media calendar. Relevant Group sharing for more reach & engagement.
• Worked on getting reviews/feedback. Writing blogs based on high volume keywords, Video content strategy.
• Optimized Shopping Ad campaigns including both standard & smart. Focused on increasing conversions simultaneously with high CTR & lower Cost per conversion.
• Leveraged Instagram through Instagram shopping & Influencer marketing.