At Digitalcrafts, we are among the top brand consulting and strategy companies in Canada offering a one-of-a-kind, hands-on experience to build a better brand. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements. Recognized by our clients, TheDigitalCrafts, Brand strategy consulting firm provide winning strategies tailored to meet the marketing needs of your business. Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning & brand architecture, through brand naming, identity development & execution.
As a top tier brand strategy and consulting services agency Canada, Our projects involve market research or brand research to gain deep customer insight. We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. This also ensures that client recommendations and plans are fact-based, grounded in customer needs and marketplace realities.
A broad spectrum of analytical, brand equity research tools – primary and secondary research, qualitative and quantitative methods, and our own proprietary frameworks – are used to uncover deep customer insight. Here are some common methods: