Relentlessly relevant brands outperform.
We devise Brand strategies that help define and maintain an organization's purpose so the brand can differentiate, create ardent advocates and deliver true business value.
Brands can be levers of growth, and drivers of business transformation impacting an entire organization. Whether you’re looking for brand building - ideation from scratch or redesign an existing brand, TheDigitalCrafts is a one stop Brand Strategy consulting firm in Toronto Canada to smarts your competition and gets noticed by customers. And because brand building is all about implementing a strategy, we take the time to carefully craft the blueprint to your success. As each client issue is unique, the type and role of research will vary, across various tools, techniques and processes. We help you position, develop and invest in your brands to differentiate and drive growth. And we do it by bringing an analytical perspective to brand strategy so clients can realize maximum value across all brands, products and channels while recognizing the brand’s emotional elements. As part of that, we:
- Evaluate overall brand performance
- Validate the profile of each brand’s key consumer segments
- Understand the key factors driving consumer purchasing behaviors
- Understand pricing power and permission to play across brands
- Identify growth potential through new channels
- Assess the relative strengths and weaknesses of individual brands
At Digitalcrafts, we are among the top brand consulting and strategy companies in Canada offering a one-of-a-kind, hands-on experience to build a better brand. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements. Recognized by our clients, TheDigitalCrafts, Brand strategy consulting firm provide winning strategies tailored to meet the marketing needs of your business. Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning & brand architecture, through brand naming, identity development & execution.
As a top tier brand strategy and consulting services agency Canada, Our projects involve market research or brand research to gain deep customer insight. We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. This also ensures that client recommendations and plans are fact-based, grounded in customer needs and marketplace realities.
- How do customers use products and brands today? What benefits do they seek and how satisfied are they with the brand?
- What is the strength of the brand in terms of brand associations, brand imagery & brand equity?
- Which brand strategy concepts (such as brand positioning, brand names, brand identity elements) are the strongest performing? Which are most relevant, differentiated and credible for the brand to adopt?
- Does the brand have latitude to extend into new markets and new products? Which are the most compelling brand extension opportunities?
A broad spectrum of analytical, brand equity research tools – primary and secondary research, qualitative and quantitative methods, and our own proprietary frameworks – are used to uncover deep customer insight. Here are some common methods:
- Exploratory research, including focus groups, one-on-one interviews, observational and ethnographic research. Included in this are techniques used for customer persona, customer journey and touchpoints alignment development
- Concept optimization research, which is instrumental in developing value proposition and positioning alternatives
- Segmentation research, including customer framework development based on statistical analyses
- Brand tracking studies, including brand awareness and brand equity research
