Recent reports suggest that online presence plays a crucial role in helping patients select a healthcare provider. Precisely, two-third of patients agreed to choose a provider because of a robust digital presence. The study further suggested that out of 63 percent of patients willing to select a healthcare facility based on online presence, 67 percent of them were 60 years and older. Moreover, 45 percent of patients use the internet to not only look for doctors but to book appointments as well.
So, why do doctors, hospitals, and clinicians require a digital presence? And, how can you boost your digital presence to attract more patients? Let's find out.
Online tools have emerged as the go-to pick for patients looking for doctors and healthcare facilities. Here's why you should prioritize digital presence and utilize digital marketing for your healthcare business.
With more and more patients using the internet to search for hospitals and doctors, it is crucial to be found. Patients expect to find and interact with healthcare organizations online, and if you are not using online channels to your advantage, you are missing out on building relationships and branding opportunities.
By leveraging digital platforms, you can get valuable insights into patient data and use it to serve them better. For instance, Google AdWords allows you to discover the demographics that respond best to your value proposition. Google Analytics helps you understand what encourages your patients to select you as their healthcare provider. Having this data enables you to facilitate targeted marketing campaigns and provide better service and experience to your patients.
The healthcare industry has witnessed significant changes over the past decade, thanks to the advancements in technology. The brand tactics and customer demands are mercurial, and it can be tedious for an organization that sticks to traditional marketing and branding strategies. By utilizing digital means of branding and marketing, you can become Agile and respond to changes quickly.
With digitization on the rise, it is evident that people will use the internet to communicate and interact with the world. Having a digital presence would allow you to more approachable; plus, you can utilize the latest technologies and developments to become more innovative.
Now that you know how crucial it is for a healthcare provider to have an online presence let's dive into some proven strategies that are critical in reaching out and engaging more patients in a competitive digital healthcare landscape.
Having a website for your clinic can go a long way in generating leads and booking appointments. You can use SEO to rank your site high on SERPs and become more visible to a broad audience. However, you don't necessarily need to have a website. You can use Google My Business and optimize your listing to get discovered by your local prospects.
Reviews are critical to the success of any business, whether online or offline. Although the more, the better, your practice should have at least ten reviews to start appearing higher in search results. The downside, however, with reviews is that they cannot always be positive. But, you can approach negative reviews and respond to them to build trust, credibility, and recurring patients.
Video marketing is one the rise as more and more people are shifting to video content to consume information. Using video on your landing pages or emails can increase your conversions by up to 30 percent. Plus, you can produce video content on social media platforms like YouTube, Instagram, and Facebook to better engage your audience.
You can use social media to provide valuable content to your audience. Contrarily, you can also use these platforms for solving patient queries and improving their health outcomes. You can further take part in community discussions and groups to demonstrate your expertise.
Health is personal, and it should be personalized. Using enterprise applications like a CRM platform can turn out to be handy in storing, organizing, and utilizing comprehensive patient data to create unique, targeted personas. You can then use these personas to develop a targeted outreach.
Email marketing is a low-cost, high ROI marketing strategy that is used widely by marketers in the healthcare industry. Going digital provides you with more accurate, actionable data, which can help you enhance your email campaigns.
Digital marketing is one of the aspects that have evolved in the healthcare industry. From the most prominent health organizations in the world to local clinics, all are leveraging the power of digital presence. Digital is the need of the hour for every healthcare provider that wants to attract more patients and serve them better.