- Google Analytics
- Search Console Analytics
Regardless of what type of business you run, you need to understand that consumers no longer care about your generic approach. They want a personalized experience to the core. Which is why having access to the right kind of data is extremely important. When it comes to digital marketing analytics, there are a few things that lay the foundation for it. And one of them is Google Analytics.
To determine the success of your SEO strategies, it is important to make sure your website and marketing efforts are analyzed timely. Google Analytics Implementation is certainly the most widely used and is also one of the most widely used web analytics applications to analyze and track performance of a website. Through our Google Analytics solutions, we extract Quality data that drives actionable insights, enabling you to do more of what works and less of what doesn’t. Poor data quality may lead to Inaccurate or unbelievable bounce rates, Misalignment in marketing channel performance or missing data, etc. We translate unique business goals into meaningful insights with the help of our Certified Analytics Experts. We’ll provide you with a roadmap to success using our proven ASIO (Analyse, Strategy, Implementation, Optimization) methodology.With our digital marketing analytics solutions in Toronto Canada, we have confidence in testing and driving measurable results by establishing a culture of data-driven experimentation.
We’ll also work directly in Google Analytics and your tag management system (e.g. Google Tag Manager) to execute other changes that our team can take care of on your behalf. Troubleshoot any complex issues leading to data quality issues.
- Integration with GTM & Search Console, Google Adwords
- Ecommerce & Enhanced Ecommerce tracking configuration.
- Account & User setup
- Profile creation
- Goal & funnel setup
- Events Tracking
- Campaign Tracking
- IP Address Exclusion
- Newsletter/Email Tracking
- Site search tracking
- Cross Domain Tracking
- Advanced segmentation setup
- Target Audience Setup
- Campaign tracking
- Default channel grouping
- Filter implementation
- Custom dimensions and metrics.
Search Console or webmasters helps monitor, maintain, and troubleshoot your website’s presence in search results on Google. It helps identify errors as well as strategize and optimize your business rankings.
- Account Setup.
- Integrating Search Console with Google Analytics.
- URL Version Prioritizing.
- Updated Sitemap Submission.
- Confirming that Google can find, crawl, and index your site.
- Request that Google crawl and re-index your website or a specific page.
- Resolve crawling and indexing issues.
- Troubleshoot common issues, like mobile-friendliness and Accelerated Mobile Pages (AMP)
- Review security issues, manual site actions, and more
Understanding the business, relevant goal setup & additional settings related to your business
Conduct thorough research to identify opportunities and minimize threats
Connect your strategy with tactics to meet your objectives
Gain insights through analysis to continuously improve and maintain advantage
We review your current campaign goals, Google Analytics & Search console configuration, and then provide a detailed list of suggestions for how to increase tracking accuracy, broaden tracking scope and otherwise fine-tune your account setup to make better campaign decisions that drive more sales leads and e-commerce revenue. Parameters included in technical audit are:
- Tracking code implementation
- Channel measurement inaccuracies.
- Bad filters and unreliable data.
- Goal setup issues.
- Ecommerce tracking flaws.
- Data integrity issues.
- Measurements and tagging issues.
- Conversion tracking.
- Integration with other tools.
